About

Vivek A Desai is a highly experienced Senior Manager, Product with over 12 years of experience in designing and building scalable data-heavy applications across mobile and web. He is an expert in architecting real-time analytics applications such as recommendation systems for products and content, expert systems (search), and rating engines. His expertise also extends to defining overall product strategy, along with marketing strategy, with experience in SEO, social media, and search engine marketing. Vivek has worked in various domains such as e-commerce, education, and e-learning. Currently, he is working as a Senior Manager Products at fubotv, where he is building the next generation sport engagement and interactivity platform using patent-pending AI tech. In his previous role as Head of Product at edisn.ai, he worked with HR rewarding and employee engagement platform to deliver SaaS-based service offerings. He managed 3rd party integrations by creating a foundational layer that enabled adding 3rd party APIs such as HRMS and collaboration platforms with ease. He led the experience redesign to ease user onboarding and subsequent product adoption. He also advised leadership on product strategy using customer and feature adjacencies. As an Independent Consultant at xoxoday, Vivek managed the world's first reverse auction engine for the real-estate space to reduce information asymmetry and enable price discovery. He worked with multiple teams to create a robust, marketable engine by defining the roadmap, enabling implementation, and driving adoption. He rehashed the product strategy to create more value by creating a low-cost, low-touch model. He changed UX to make it more intuitive to reduce any training required and increase user adoption. He reduced manpower requirements by 90% by automating tasks. He also integrated telephony, SMS, and CRM systems to create a robust customer-centric engine and supported the team during live auctions. Vivek holds a PGSEM degree in Marketing & Strategy from IIM and a Bachelor of Engineering (BE) degree in Civil Engineering from NIT Surathkal. He has a strong tech stack that includes AI, search, recommendation systems, product management, mobile, and web. With his vast experience and expertise, Vivek is a valuable asset to any organization looking to build and scale data-heavy applications and drive product strategy.